Attention: This information is for you ONLY if you’re a passionate interior design professional ready to invest the time and effort to restructure your business so it runs effectively, efficiently, and more profitably than ever…

Finally: The Hard-Earned Advice And Proven Shortcuts You Need To Experience Massive Results As You Build A Design Business That Supports The Lifestyle You Deserve: One With Less Stress, More Money, And Your Ideal Clients!

Imagine … achieving a Quantum Leap that results from powerful systems for marketing, time management, client management, and financial know-how. In other words, YOU get to focus on DESIGN and watch your business grow while your internal systems operate smoothly and efficiently.

Yes I am ready

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From the Desk of Gail Doby, ASID and Erin Weir
Co-Founders, Design Success University

Dear Friend in Design,

If you’re here, it’s because you’re ready to experience massive results in your business.

Does any of the following sound familiar?

  • You are experiencing quite a bit of success … but you haven’t achieved that Sweet Spot yet … you’re not living your dream, but you know it is possible.
  • You’re exhausted and wish you could find a way to work smarter, so you have more free time (and more income!).
  • Although you’re earning a decent living, you know you could earn more … if only you had the right tools and systems in place.
  • Your business is mostly a one-woman/man-show; that is, you are responsible for almost everything even though you may have a bookkeeper and an assistant, and you know your time would be better spent if you could focus exclusively on design.
  • While you adore some of your clients, others are draining, and you’d LOVE to find a way to get more Ideal Clients who are fun and appreciate your skills.
  • You have design training, but you never learned how to start or run an effective business. You had one or two business courses in your program, but those courses didn’t teach you how to market, budget, read financial statements, build a team, etc.
  • You’re constantly overwhelmed – not only are you doing almost everything(which is too much), but you often struggle to prioritize what must be done first, and what can wait because it all seems important.
  • You’re constantly putting out fires and responding to everyone else’s priorities.
  • You receive an endless stream of emails, text messages and phone calls, and you can’t seem to get to the most important work – the work that actually produces the financial results.
  • You’re working late at night and on the weekends just to keep up and you’re missing important time with your friends and family – and downtime for yourself.
  • You’ve taken various courses, but nothing seems to apply directly to the business of interior design.

If any of these challenges describe your current situation, then you’re in the right place.

If you’re a successful interior designer and your clients love what you do, but you’re not earning what you deserve, then it is time for a change.

So if you’re that successful already, why are you here?

Because you’ve realized that in order to take your business to the next level – a level that allows you to live your life precisely the way you want to – then you must do things differently. Right?

By implementing sage advice from mentors who know the shortest path to build a successful practice, you’ll discover how to model their success and develop new skills. You’ll find out how to delegate and outsource what you don’t enjoy and discover the way to build your ultimate lifestyle business. When you model successful people, you experience change – and fast.

(Who said trial and error was the only way to go?!)

When you implement the new skills you wish you had learned in design school, you:

    • Create exactly the type of business that fits your dreams, personality, strengths and goals
    • Experience renewed focus, less stress, and more energy
    • Discover shortcuts to the kind of success you’ve only dreamed about
    • Become the “go-to” designer in your market (which means you get the best clients)

In other words, you get where you want to be … quickly.

And we’re going to show you EXACTLY how to do it.

But first, let us tell you a little bit about
who we are and how we can help you.

From Gail …

gail-hs-circle-frame

I’m Gail Doby, Co-Founder of Design Success University and Gail Doby Coaching & Consulting.

I can remember rearranging furniture and selecting my first paint color when I was about 8 or 9.

Coaching, mentoring and teaching come naturally to me. A few years ago, it became clear that it was a passion. Coupled with a finance degree, an interior design degree and building an interior design business that reached almost $900,000 by 2000 with 8 team members.

Just like you, I experienced ups and downs in my business due to the economic cycles, and I had my share of struggles. I spent years looking for mentors that could help me create a stronger business. Although I tried hiring a few business consultants, they didn’t really understand our industry or the specific challenges of our practice.

I had to figure out the path to success by myself, and it cost me tens of thousands of dollars, many sleepless nights, and days filled with stress and worry. DSU FeaturedOnce I figured out what really worked, it made sense to me to build a business around what I was naturally good at doing – the business of design. And, I wanted to continue working with my business partner, Erin Weir, the Co-Founder of Design Success University and Gail Doby Coaching & Consulting.

We “opened our doors” on March 8, 2008 when we declared our vision to build Design Success University to 100+ entrepreneurs at a San Francisco business retreat.

Since then, we’ve been featured on JustLuxe.com, WallStreetJournal.com, FoxNews.com, BankRate.com, Luxe Magazine, K+BB, Reuters, CNBC, Huffington Post, and many other high-profile sites. I’ve been speaking internationally for the past few years, and I’ve interviewed New York Times best-selling authors, as well as experts in design and business. We’ve partnered with associations in our industry to provide business of design training, and we publish the annual Interior Design Fee & Salary Survey.


A Note From Drue …

gdcc2016-drue_lawlor-roundI’m Drue Ellen Lawlor, FASID, Director of Coaching for Design Success University and Gail Doby Coaching & Consulting.

I bring over 30 years of design experience, coaching and education in the industry to Design Success University, Gail Doby Coaching & Consulting and our community.

As an NCIDQ qualified interior design consultant with a passion for helping my clients create safer, healthier homes, my expertise lies in design for positive aging.

I have a strong teaching, training, and national speaking background, and I’m a Fellow of the American Society of Interior Designers (ASID). I’ve chaired numerous ASID National Councils – among those being the National Education and Training Council. In addition, I’ve spent a number of years as a Strategic Planning Counselor and an ASID National Trainer.

I am also co-author, with Michael Thomas, FASID, of “Residential Design for Aging in Place”.

Design Success University’s mission is to help 10,000 interior designers earn $100,000.
Simple. (10,000 x $100,000 = $1 billion)

That’s where YOU come in.

Introducing…

Our Exclusive 12-Month Business Coaching Program

Strategic Business Transformation

We’ve designed this program to give you the shortcuts you need to build a highly-profitable design business you love … one that supports your lifestyle, feeds your passion, and lets you enjoy the reason you got into the business in the first place: design.

Before we tell you more, we’d love to share a real-life success story from one of our students.

Tennille Wood has been in business since 2007. When she first put out her shingle, she was two classes shy of an MBA. Despite the intense business education she’d received, Tennille was unhappy with her businesses processes. Yet, she didn’t know what she didn’t know, and she didn’t have the vocabulary to articulate some of the problems she was having.

She knew she needed systems and a better understanding of her financials and other business metrics, but she didn’t know exactly which metrics to track, what they meant for her business, or how to make changes to reach her goals. Plus, creating systems from scratch didn’t appeal to her.

That is, until she experienced the second half of 2015. It was, in Tennille’s words, “particularly painful.” She was busier than ever, but her business was less profitable because she lacked the processes to keep track of everything.

A potential overseas move had her scaling back her business. When the move didn’t happen, she knew it was time to take things more seriously. Tennille had invested in other programs, but they didn’t give her what she needed.

So she enrolled in Strategic Business Transformation.

Her hopes: to make more money, and to add more systems so her business would run smoothly.

The structure of SBT—easy-to-implement monthly assignments that build on one another—gave Tennille the logical foundation she needed to create positive change in her business.

Tennille is already seeing the results of what she’s learned in SBT. She is focusing on activities that actually make money, and she now knows where she was losing money, before.

She’s working smarter, too. She spends more time on what matters.

Financially, a more structured budget means Tennille has more money to invest in marketing.

Although, when Tennille first came into SBT, she was in an unhappy place, she’s since rediscovered her reason for going into the interior design business. She’s thinking bigger, and she’s on the path to reach her new goals.

Tennille says she believes SBT will benefit a design business owner at any point in the business growth process.

But…

There IS a catch.

Strategic Business Transformation is NOT for you if you’re:

  • Looking for the next shiny penny. This coaching program is NOT based on fads or “latest and greatest.” It’s based on real, proven business strategies that work.
  • Looking for the next “Magic Bullet.” Transforming your business takes work and action. But the shortcuts, skills and techniques we show you, when applied consistently, will help you take your business to the next level.
  • Not able to accept coaching. We’re going deep, here. We plan to uncover the roadblocks – or subconscious issues – that are holding you back from achieving the next level of success. If you’re not ready to go there, with support and encouragement, then this program isn’t for you.
  • A newbie. The strategies we teach are for seasoned business people who have achieved a measure of success and want to get there faster.
  • Unwilling or unable to invest at least 2 hours per week to work ON your business.
  • Intent on going it alone. There isn’t a single successful person on this planet who does it alone. Whether you’re a star athlete or an ultra-successful business person, you need mentors, and you need a team even if they are outsourcers (work virtually or on a contract basis).

If you’re still with us, we’d love to give you a little taste of what we’ll do together during Strategic Business Transformation.
Strategic Business Transformation Program

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Module 1: Where Are You Right Now?
Before you decide how you want to change or build your business, we start with a baseline survey of your current skills, how you spend a typical day, and we create a snapshot of your financial situation. This gives us a starting point so we can compare your progress midway through the course, and after you finish.

During this module, you discover:

  • Your baseline or starting point so you can measure your progress
  • How you’re spending your typical day so you can see what you can change to accomplish different results
  • 10 reasons you need to understand where you are in your business
  • What to leverage in your business for maximum return
  • And more

Module 2: Where Are You Going?
If you don’t define exactly where you’re going, then how are you going to get there? This part is fun: here, you decide precisely what you want your business and your life to look like, right down to the details.

During this module, you learn:

  • How to get the clarity you need to set priorities and begin reaching goals you’ve only dreamed of achieving in the pastThe importance of connecting your values to your business goals so you don’t sabotage your success
  • How to build a framework for your business that unites your team behind your vision and your passion
  • How to avoid nightmare clients and attract Ideal Clients instead
  • Why you MUST have a real and written plan if you ever hope to achieve your goals, financial or otherwise
  • And more

Module 3: Business Models & Considerations
Once you clarify your vision for your future (and the future of your business), you can design and create the details that will help you accomplish your new goals. Whether you plan to work solo (while outsourcing tasks like accounting and marketing), or you plan to build a team of great designers, the end result is the same: you discover how to make the right choices that keep you focused and on task.

During this module, you discover:

  • The pros and cons of working alone versus working with a team
  • Various billing models and how they impact client satisfaction and your profitability
  • How to build a business model for that fits your personality, lifestyle and goals
  • 10 reasons you may not be making enough money
  • And more

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Module 4: Understanding Your Financials & Building a Profitable Business
“Money isn’t the most important thing, but it touches everything that is.” If you’ve looked at your financial statements and been frustrated because you don’t really understand what you’re reading – much less how to use that information to control your destiny, then you will change that forever with the skills you learn in this one module.

You will now see how to spend more time designing while the money continues to flow in with the help of a real business plan and a team. In this module, you discover the keys to financial success:

  • How to read your financials
  • Budgeting 101 – percentages (in other words, exactly where your money should be coming from and going)
  • Different types of bank accounts and how they serve you and your business
  • Understanding the flow of money and how it is one of the most important metrics you must track at least weekly if not daily
  • How to manage your money so you ensure you don’t spend what’s not yours
  • And more

Module 5: Legal, Insurance & Technology
These topics may seem boring, but they are crucial components of your business that you may not have paid enough attention to in the past. We tell you what is essential and provide checklists so you can take action and build the protection and structure you need for your business operations. We show you how to avoid costly and potentially business-stopping losses if you lack knowledge of the laws and business essentials.

During this module, you learn:

  • The different structures for your business, and how each one impacts your future
  • Agreements between you and your employees, subcontractors and joint venture partners – how to use them to create win-win situations
  • Different types of insurance you should have to protect your business from catastrophic loss
  • Different types of technology, and how they can help you reach your business goals more efficiently
  • And more

Module 6: Kolbe Index Assessment
Remember earlier, where we mentioned going deep? This is where the magic happens. We use the Kolbe Index Assessment to help you understand yourself, so you can build your business the most effective way possible. If you have a team, you will want them to take the same profile.

During this module, you learn:

  • Where you run into problems with managing people and yourself
  • Why you struggle to manage your time efficiently and what to do to change that
  • How to best leverage your skills, time, and resources
  • How to identify your constraints
  • A process for improving your results quickly
  • And more

Tripled her revenue in one year after working with DSU!

To ask what I have learned from DSU?? It’s more like what HAVEN’T I learned through DSU!! With DSU…I have learned more about the BUSINESS of interior design in the past year than in all my 20+ years of business combined, my business has tripled in revenue in one year, I hired a part-time assistant allowing me to delegate the necessary, day-to-day operations so that I am able to focus on the clients and design and made great strides in systematizing the business …

~ Valerie Garrett, Valerie Garrett Interior Design, Macon, GA

You’re awesome (Gail and Drue) and so is SBT!

SBT is really helpful, and I am implementing what I am learning. I have hired a part-time assistant who is helping with office organization. Making myself be more organized and using my freed up time wisely is my goal. You’re awesome (Gail and Drue) and so is SBT!

~ Randy Trainor

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Module 7: Managing Your Priorities & Time, Delegating & Outsourcing
Fact: the more time you spend working billable hours, the more money you make. Seems pretty obvious, right? But it’s another fact that so many designers (and probably you, too) spend a huge percentage of their time on tasks that don’t bring in any profits. Together, we put an end to that, so you can rest assured that almost all of what you do brings in the money.

During this module, you discover:

  • The ins and outs of prioritizing, including setting a limit on the number of priorities you put in a single day, how to deal with other people’s priorities for you, and what your real priorities are
  • Some killer time-management techniques that will make you feel like you’ve added hours to your day – cut down on wasted time and get more done than ever
  • The importance of delegating – and how you can do less of what you don’t enjoy
  • Outsourcing – what it is, why it works, and how to do it so it works for you and minimizes wasted money on work that doesn’t generate revenue
  • And more

Module 8: Building & Empowering Your Internal Team
As you’ve probably noticed by now, we don’t believe you should be doing this all on your own. That’s why we’ve included an entire module on building a team – to give you the support you need to maximize the use of your own time and resources.

During this module, you learn:

  • The order in which you may want to consider hiring your team members – this tried and true method ensures you have time-saving, efficient systems in place as you build your team
  • Tips and tools for managing your team effectively so management doesn’t take up too much of your time
  • Strategies for breaking off a relationship with an employee in the least painful, most professional way possible
  • Tools you can implement for ensuring your team members work efficiently and do their jobs well
  • And more

Module 9: Build Your External Team
In addition to an internal team, an external team can move your business powerfully forward while saving you tons of time and energy you may otherwise have to spend on tasks you don’t love or those at which you aren’t particularly skilled. Here, we share our best advice for creating an external team efficiently.

During this module, you discover:

  • Why you need to build your external team and how it will actually remove the stress and expense of managing internal employees
  • The different types of external team members and what they can do for you, including virtual assistants, subcontractors, and contractors
  • How to build a powerful network of referral sources
  • Different types of advisors who can help you grow your business, and how to determine which one is right for you
  • And more

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Module 10: Marketing Your Business
With the right marketing strategy (and team) in place, growing your business becomes almost effortless. Of course, you have to build the basics, but once you’ve created and implemented systems, you’ll be amazed at how easily you find, attract, and close clients with whom you LOVE working.

During this module, you learn:

  • What the high-end clients you deserve are looking for
  • How to approach journalists and pitch the media
  • Branding: what it is and how to use it to your advantage
  • The importance of a marketing calendar, and how to create one that works (this is where the systems come in – so you definitely don’t want to miss this!)
  • How to find and work with the best professional photographer that will make your work appealing to your Ideal Clients and the media
  • And more

Module 11: Client Management
We’ve all experienced working with a less-than-ideal client: one whose expectations seem completely different from yours, one who questions your fees down to the last penny, or one who comes up with a brand new idea when the project is almost complete and catches you off-guard,so you end up doing that extra work for free. This is where we show you how to create a client satisfaction system that allows you to run your business efficiently while ensuring that your clients are happy.

During this module, you learn:

  • How to uncover your clients’ fears and concerns, and address them easily
  • The importance of a Frequently Asked Questions list – and why you must continue adding to it
  • The REAL key to keeping your clients happy (it’s so simple, yet so many talented designers overlook it)
  • Exactly when you should discuss expectations, on both sides
  • * Things to talk about with your clients BEFORE you even begin a project
  • And more

Module 12: Solving Problems
Every designer, no matter how talented, brilliant, or passionate – runs into problems at some point. Those problems may be with your own behavior (procrastinating, not finishing tasks, or taking on too much at once), or they may be with clients (constant bickering over price, different expectations, or budget concerns). Simply experiencing problems isn’t a problem … as long as you know how to handle them when they arise.

During this module, you learn:

  • A numbers-based (read: non-emotional) system for making decisions when it comes time to make decisions or solve problems
  • 12 of the biggest problems you could experience in your business and how to prevent them, or solve them if they arise
  • How to determine what’s really important, and how to keep on task and focused on your priorities
  • And more

Whew! This is just the “tip of the iceberg” of what you
discover in this 12-month group coaching program.

In short, you learn proven strategies, techniques, tips and
SHORTCUTS to ramp up your success and achieve MASSIVE results.

Doubled her interior design business after working with Gail!

Hi, I’m Donna Hoffman. I’m the President and owner of Boutique Interior Design firm, specializing in high-end interior design in the residential areas of Philadelphia and Princeton, New Jersey.

One of the things I absolutely love about the work I’ve done with Design Success University is that I’ve seen hard, measurable results and improvements in our company’s structure and in our bottom line. In particular, I have to tell you there’s a great duo of classes involved—the Strategic Business Domination (earlier version of SBT) Class which is a commitment for the commitment worth making and also the Value-Based Fees Class.

Before I had done either of these, I was a ‘disaster.’ I was a solopreneur trying to do it all. I was under outrageous stress almost all the time, wasn’t sleeping very well. I was trying to do it all myself and my results were not exactly what I wanted them to be in terms of the bottom line.

Here are some of the changes that have happened for our company—soft changes as well as hard, measurable results.

In this first quarter of this past calendar year, we billed, as much as we billed an entire calendar year for the prior year. By the end of Q2, we had doubled what we had billed for the entire year. (She was on track for quadrupling her business in one year after starting SBT) In terms of what we did in our company, I used to have simply a virtual assistant. Now I’ve got a wonderful team of women working with me in support of my business and business growth—a terrific operation officer and chief of all things, a wonderful design assistant who I can bring in on projects as needed, a terrific bookkeeper, as well as our virtual assistant. I’ve gone from being pretty much buried in Google searches to being in the top-line game.

~ Donna Hoffman – Boutique Interior Design Firm, Princeton, NJ

I like knowing the numbers – how much to spend on marketing, where profit margins need to be, etc.

~ Stacy Nelson

You’re probably wondering how we’re going to cover all this. First of all, you should know that as passionate designers ourselves, we are completely dedicated to your success. We’ve designed Strategic Business Transformation as an avenue for us to help you reach your biggest goals, financially and personally. We’ll hold your hand every step of the way.

Strategic Business Transformation Program

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Here’s what you get when you join us
for Strategic Business Transformation:

    • 4 SBT notebooks with tabs, in which to keep all your course materials organized and accessible
    • 12 monthly modules (1 – 2 hours each), including videos, a manual with slides, templates, tools and bonuses
    • 12 monthly group coaching calls on the second Monday of each month at 6 PM Eastern with Drue Lawlor, FASID, your SBT coach. She’ll answer any questions you have about the materials, and help you troubleshoot what is “in your way”
    • Module accelerators – tools, calculators and additional course materials designed to help you implement and take action on everything you’re learning
    • Monthly exercises (12) – one to accompany each module, designed to give you hands-on practice of the skills you’re learning
    • Monthly checklists (12) — one to accompany each module to ensure you didn’t miss the important details
    • Action sheets to guide you in organizing your implementation plan
    • Resources – software, services and consultants that can assist you with what you need to implement in your business
    • Access to our private SBT LinkedIn Group (you get access within 30 days of being in the SBT program
    • Lifetime access to the SBT materials and LinkedIn group after you complete the 12-month program. When we update or add to the tools and materials, you get access. When new members join the group, you expand your “mastermind” of friendly colleagues that support your success
    • Our “Double” Guarantee is for you if you complete all 12 modules and participate fully in the group coaching sessions. You get lifetime access to the course materials and the LinkedIn group so that you get ongoing support even after you complete the twelve Strategic Business Transformation modules.


Plus, you get these powerful Fast Action bonuses:

  • A 30-minute one-on-one coaching session with a Gail Doby Certified Coach valued at $375
  • Access to our Breakthrough to Clarity program which includes 4 valuable sessions and tools from our Interior Design Summit that will help you make more money immediately if you apply them. The value of four sessions and the travel to get to the Interior Design Summit is at least $3,000.

Plus, you get these additional Transformation Bonuses:

  • Access to over 150 audios, transcripts tools and bonuses from our Business Mastery Membership (BMM) valued at nearly $3,500. (We discontinued the BMM program because we felt the SBT program was more in-depth and sequential in its structure. Each SBT module builds your knowledge and skills in the right order, and the BMM bonuses expand the level of detail that you need to dive deep into the essential business skills)



As you can see, this program is NOT for the faint of heart. Consider it a serious journey, during which you can expect to examine yourself, your business practices, your goals, values and aspirations … and put your foot on the accelerator.

That’s why participation in this program is suggested for designers that have been in business for awhile and have the cash flow to invest in themselves.

You’re probably wondering what the investment is for Strategic Business Transformation.

If you’ve reached the level of success we require from our participants, then the $397 per month investment should seem appropriate to you because it is the equivalent of a few billable hours. Or, if you prefer, you can save over $600 and invest in the one-time $3,997 course fee.

Strategic Business Transformation is valued at over $15,400; which, once you begin making the quantum leap we’ll create, together, is quite reasonable. (If it doesn’t sound reasonable, and you think it’s going to create a financial hardship for you, then please don’t enroll!)

Remember, you’re getting powerful, proven systems based on what ACTUALLY works – to streamline your business for maximum efficiency, effectiveness and profitability.

And if you’re already making a decent income, then this investment should be a no-brainer.

That being said, you’re protected by our Iron-Clad Money-Back Guarantee.

You have a full 12 months to apply what you learn in SBT to your business. If you complete the work, attend the group coaching calls, and apply the lessons to your business, and you’re still not satisfied, you’ll have an interview with either Drue or Gail to review your progress. If it is determined that you have done everything we’ve recommended throughout the training, and you haven’t earned back every penny of your investment, we will refund your money (minus a $100 materials and handling fee).

Ernie learned the business basics and more with DSU!

“My name is Ernie Roth. My company is Roth Design Group. I think I found DSU maybe four years ago. To learn about the business of design has just been a gift. I’ve been a designer about 17 years, but all this time, I didn’t understand the basics of business, and these things I’ve learned with Strategic Business Domination (earlier version of SBT). The things I learned have just been amazing. The value, you’re investment for what you’re getting and the exposure to all these different professionals that DSU brings in gives you the opportunity to make your business into whatever you’re dreaming to be, it just gives you the key to success.”

~ Ernie Roth, Roth Design Group, Los Angeles, CA

I am on track to make 30% more than last year!

SBT has given me confidence to get paid for what I do. Seems like a big DUH, but I still have to tell myself, ‘I am good enough, smart enough, and doggone it, people like me! And, I am on track to make 30% more than last year!

~ Kathryn Johnson

Because we recognize Strategic Business Transformation is a serious commitment of time and money, we realize you may still have some questions about whether it’s right for you.

That’s why, below, we’ve included some of the questions we hear most frequently, and our answers:

Q: I’m already stressed out. I am afraid that if I enroll in this program, it will just add more to my plate. How can I justify adding another “to-do” to my list?

A: First of all, keep in mind that the systems you learn in this program dramatically improve your personal effectiveness and your business’ efficiency – thereby freeing up your time. We think you’ll be surprised when we show you real-life examples of how much time you’re probably wasting right now. Also, remember that we DO strongly suggest that you spend at least 2 hours per week working ON your business (not IN it). If that seems like a stretch right now, rest assured that what we teach you will free up that amount of time (and probably much more) for you.

Q: How is this business-building program different from others?

A: As you read above, Gail has a degree in finance and banking as well as interior design, and she build a multi-six-figure business not just once, but twice! She and DrueLawlor, FASID, the Director of Coaching for SBT bring more than 60 years combined of business and interior design experience to this program that is specifically designed for you as an interior designer. Drue and Gail have worked in the interior design business as well as the business of educating interior designers for years. They constantly stay abreast of what’s working and what isn’t. So you can rest assured that while Drue and Gail have a comprehensive understanding of situations unique to the design industry, they also have a comprehensive understanding of business-related details. It’s the perfect marriage of industry and business. Plus, you’re learning from two people who have USED the techniques and shortcuts we’re teaching … so you KNOW they work.

Q: I consider myself pretty successful already. Can’t I take my business to the next level without making this investment?

A: Chances are you CAN take your business to the next level without making this investment … but chances are, too, that it will take you much longer than it would with the help of a skilled coach. If your current skills haven’t taken you to the next level at this point, then that means you need new skills, doesn’t it? We’re here to give you the shortcuts to massive results. So while we’re sure that you’re completely capable of those results on your own, we also know that we can help you achieve them SO much faster, with less stress, less expense and less trial and error.

Q: I’ve heard people say interior design is going out … and nobody wants to hire designers any more. Is it really worth investing this much in my business, if my profession is going to become obsolete?

A: The industry is changing, there’s no doubt about it. But the great news is that change brings with it opportunity. You have the opportunity, right now, to change along with the industry, to ensure your profession doesn’t become obsolete, to find new ways to show people your value. With the systems you’ll discover to be a true business professional and CEO of your interior design practice, you’ll have the confidence, skills and knowledge to achieve your goals and dreams.

Q: I have taken several other classes, and I’m worried that the information will be too general and won’t apply to me.

A: SBT was designed BY interior design business professionals FOR interior design business professionals. This is not a general course. You will get answers to your specific questions and you won’t have to “tailor” the education to the industry. We’ve done it for you. It’s like an MBA for interior designers, but it is step-by-step training that is clear, concise and simplified so that non-business owners can absorb and apply the tools and training.

Q: My spouse/significant other may feel that the course is too expensive. I don’t know if I can convince him/her that it is worth the investment.

A: If you are the CEO of your business, doesn’t it make sense that you are the best person to make the decision about what you need to be successful in your business? Often, the people around us sense our lack of confidence, and play the Devil’s Advocate because they sense and feel that we don’t believe in ourselves, and that we are dabbling instead of building a serious business. If you aren’t achieving what you want in your business, then how will you change that if you stay rooted in your current situation without new skills? Ultimately, you have to make the decision for yourself and choose success over lackluster results or potential business failure due to not staying abreast of the changes in our industry.

Q: I don’t have any business training other than one or two courses that I took in design school. Will this program be over my head?

A: Some of the material may be advanced for you, but we go through it step-by-step. If you keep reviewing the material, it will stick. Just remember that you are lacking skills that you need, that in order to be truly successful in this business, you need to get those skills. If you can get the essential business skills in one year, then you are way ahead of the designers that have been making the same mistakes over and over for 20 – 30 years. Have faith in yourself that you are capable of learning anything you choose to learn. We’re here to support you. Just remember that a four-year business degree and MBA would cost tens of thousands of dollars … and then you’d have to stop what you’re doing to complete those programs. When you finished them, you’d still have to apply the learning to your situation which would take a lot of your valuable time.

Q: I’ve been in business for years. Will I really learn anything new that will make this substantial investment worthwhile?

A: Be sure to read the comments from our previous SBD (the earlier version of the SBT course) below. This is not a “basic” class though we will “begin at the beginning. You’ll get answers to questions you never knew you had. You’ll have epiphanies as you experience the course materials, and you’ll wonder why you never “thought of that yourself.” Sometimes, you’re just too close to your business to have the perspective that we bring to you. That’s what we provide that you can’t do for yourself.

So … now are you ready?
Are you ready to experience massive results,
and a complete transformation?

Yes I am ready
 

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… Well-organized, easy to understand templates and tools

“Gail you are amazing: the perfect combination of right-brained creativity and left-brained order. You understand the way designers think, including their strengths and weaknesses, and use that knowledge as well as your incredible understanding of marketing to provide well-organized, easy to understand templates and tools for us to use to build the businesses we so passionately want to achieve. I think that it just may be your influence and drive that will turn our entire industry around after several years of total devastation! You are remarkable in your ability to predict the needs of your clients and to be ready to fill those needs with well thought out, well-developed lesson plans and tools even before your clients are aware that they need them.”

~ Victoria Lyon Martin, Old Greenwich, CT

… Your program is the best in the market – by a wide margin!

“Happy New Year! I have been reading your emails and recently was looking at the 2013 ID Survey and felt I wanted to reach out to you again and say “thank you”. I believe it has been nearly 3 years ago that I took your SBD course. I am continually using the material that I learned in this course and have applied to my business.

A year or so ago I mentioned to you that I didn’t realize at the time how much I was learning and that is still the case. It was definitely the best course I have ever taken and the proof is in our results.

The business side of ID has always been my favorite side of the business – I know that is so unusual – but it’s true. I love the number side of things and the mounds of valuable information that we garner from them. Of course, they are the most “fun” to look at when they are going the direction we want them to go.

Our business is up over 30% last year and up over nearly 20% from our best year in the 12 years we have been in business. We implemented a dashboard which my office manager updates monthly so I have a quick snapshot of the numbers that I monitor closely. Our margins were up 4% and I increased my actual billing hours. In 2012 I hired a junior design assistant and this year I am planning a Q1 hire of a senior designer so that I can spend my time pursuing and closing new business.

I just wanted to say thank you for the great work you and your team are doing. I think your program is the best in the market – by a wide margin! I get so tired of people saying “designers don’t make any money” – I guess based on the survey you conducted that is true. However, it is true of most fields unless people have a smart plan and work it. I have the most clarity I have ever had in my business which feels so ‘freeing’. So once again, thank you.”

~ Kelly Guinaugh, Interior Enhancement Group, Inc., Inverness, IL

Yes, Drue, Gail and Erin! I am ready for a Strategic Business Transformation!

I understand that for my investment of $3,997 one time, or $397 per month for 12 months, I receive:

  • Four SBT notebooks with tabs, in which to keep all my course materials organized and accessible
  • 12 monthly modules (1 – 2 hours each), including videos, a manual with slides, templates, tools and bonuses
  • 12 monthly group coaching calls on the second Monday of each month at 6 PM Eastern with Drue Lawlor, my SBT coach. She’ll answer any questions I have about the materials, and help me troubleshoot what is “in my way”
  • Module accelerators – tools, calculators and additional course materials designed to help me implement and take action on everything I’m learning
  • Monthly exercises (12) – one to accompany each module, designed to give me hands-on practice of the skills I’m learning
  • Monthly checklists (12) — one to accompany each module to ensure I didn’t miss the important details
  • Action sheets designed to help me organize my implementation plan
  • Resources – software, services and consultants that can assist me with what I need to implement in my business
  • Access to the private SBT LinkedIn Group (I get access within 30 days of being in the SBT program)
  • Lifetime access to the SBT materials and LinkedIn group (after I complete the 12-month program). When DSU updates or adds to the tools and materials, I get access. When new members join the group, I expand my “mastermind” of friendly colleagues that support my success
  • Our “Double” Guarantee is for you if you complete all 12 modules and participate fully in the group coaching sessions. You get lifetime access to the course materials and the LinkedIn group so that you get ongoing support even after you complete the twelve Strategic Business Transformation modules.


Plus, you get these powerful Fast Action bonuses:

  • bonusA 30-minute one-on-one coaching session with a Gail Doby Certified Coach valued at $375
  • Access to our Breakthrough to Clarity program which includes 4 valuable sessions and tools from our Interior Design Summit that will help you make more money immediately if you apply them. The value of four sessions and the travel to get to the Interior Design Summit is at least $3,000.

Plus, you get these additional Transformation Bonuses:

  • Access to over 150 audios, transcripts tools and bonuses from our Business Mastery Membership (BMM) valued at nearly $3,500.  The BMM bonuses expand the level of detail I need to dive deep into the essential business skills


That’s a total value of $15,400!

You have a full 12 months to apply what you learn in SBT to your business. If you complete the work, attend the group coaching calls, and apply the lessons to your business, and you’re still not satisfied, you’ll have an interview with either Drue or Gail to review your progress. If it is determined that you have done everything we’ve recommended throughout the training, and you haven’t earned back every penny of your investment, we will refund your money (minus a $100 materials and handling fee).

 

I’m ready to transform my business!

*Note that Strategic Business Transformation is a 1-year long online business training program. As soon as you say YES, we commit to working with you for an entire year, giving you the support and guidance you need to move your business forward. We ask that you share this 1-year commitment with us for your best success!

If you would like to learn more about Strategic Business Transformation, our team is here to help you. Please contact 720-477-0378 or email us at sbt@gaildoby.com.

Here’s the thing: either this is something you want and need, and most importantly, are ready to do – or it isn’t. Please enroll ONLY if it’s the former … we’re looking for serious Interior Designers that want to be successful CEOs of their business.

We’re excited to work with you and see you achieve massive results!

Please remember, the results of our previous class members do not guarantee your results. It is up to you to take action and implement what we show you. When you do, your results may be different. We sincerely hope they are better!

Warm regards,
Signatures

DrueLawlor, FASID, Gail Doby, ASID, DSA, IDS and Erin Weir
Interior Design Business Success Mentors and Co-Founders of Design Success University and Gail Doby Coaching and Consulting

P.S. ONLY apply if you’re ready to put in serious work and experience serious results. Click the button below to enroll now.

P.P.S. This program is all about shortcuts – so if you want to move forward, QUICKLY, then please take action now and enroll!

Yes I am ready
 

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Every effort has been made to represent our program accurately. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business investment, there is no guarantee that you will have the same or similar results as those in our testimonials. Bonuses have no cash value.

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Design Success University
4100 Albion St, Suite 1605, Denver, CO 80216
720.477.0378
sbt@gaildoby.com